Select a Question and Go -------------- 1. How can I get the attention of my customers and prospects? 2. How important is a marketing plan? 3. What is a Marketing Audit? 4. Does having a Web site eliminate the need for advertising? 5. How can my company get its share of publicity? 6. What should I include in my web site? 7. How can I reduce the cost of training? 8. How can I get all of my people telling the same story? 9. What is MessageWorks, Inc.? 10. What does the name "MessageWorks" mean? 11. What markets and products do you know about? 12. Who have you worked for?

How can I get all of my people telling the same story?

Here’s an eye opener for you: Ask 10 people within your organization to tell you, in their own words, just what your company is and does. The answers may surprise you. Because chances are you’ll get a pretty broad range of responses – not all of which you’ll be happy to hear.

Fact is, it’s human nature to filter information through the prejudices, points of view and experiences we all have. And most of us define the work of our companies from our own frames of reference.

And pity the poor salesperson who’s trying to be all things to all people in order to make a sale. Let’s face it, even the best salespeople bend and shape the facts to fit what they believe the prospective customer is looking for. Which often means the customer winds up with a distorted view of your company’s capabilities.

Which is why, when you learn your best customer is going elsewhere for a product or service you could supply you hear them say, “Oh! I didn’t know you did that,” just before slapping your forehead in the best Homer Simpson style.

The answer to this problem is to create a concise presentation of your core story in one or more formats that suit your selling techniques. For most people capability brochures, printed or computer-based presentations (CD-ROM, DVD or Web) or video productions are the media of choice.

MessageWorks, Inc. can produce your core story in any format you desire. So you can stop slapping your forehead because your people are all singing the same song in close harmony.

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